Why an SEO Audit is Important: Like a Medical Checkup For Your Site
Reading Time: 3 minutes An SEO audit is similar to having a regular medical checkup. Here’s why an SEO audit is important for your business.
A technical SEO audit checks your site’s vitals, including how crawlable your content is for search engines and users. A content SEO audit evaluates the quality, structure, and performance of the content on your site.
Why Your SEO Audit is Like a Medical Checkup
An SEO audit examines your site at a moment in time. It measures configuration, indexability, internal linking, security, speed, content quality, and much more.
1. Diagnosis
- Medical Checkup: During a checkup, a doctor examines your body to diagnose any health issues, from common ailments to potentially serious conditions.
- SEO Audit: Similarly, an SEO audit diagnoses your website’s health, identifying issues like broken links, slow loading times, and poor mobile optimization that could be harming your site’s performance.
Learn about our SEO audit service. We offer both technical and content audits, which diagnose specific areas of concern – and how to fix them.
2. Prevention
- Medical Checkup: Regular checkups can prevent serious health problems by catching them early and addressing risk factors like high blood pressure or cholesterol.
- SEO Audit: Regular SEO audits help prevent major website problems by catching issues early. This proactive approach can prevent drops in search rankings and traffic.
3. Treatment Plan
- Medical Checkup: If issues are found, the doctor prescribes a treatment plan, such as medications or lifestyle changes, to address the problems.
- SEO Audit: When an audit reveals issues, an SEO expert provides a treatment plan, including technical fixes, content improvements, and optimization strategies to enhance your site’s health.
We offer professional SEO consulting services to correct audit findings and problems.
4. Monitoring Progress
- Medical Checkup: Follow-up appointments monitor your progress and ensure that the treatment is working, adjusting it as needed.
- SEO Audit: Regular audits monitor your site’s progress, ensuring that implemented changes are effective and making adjustments to your SEO strategy as necessary.
Here are 11 benefits of an SEO audit.
5. Specialist Referral
- Medical Checkup: If a doctor finds a specific issue, they might refer you to a specialist for further examination and treatment.
- SEO Audit: If an audit uncovers complex issues, your SEO expert might refer you to specialists, such as a web developer for technical fixes or a content strategist for content improvements.
6. Health Maintenance
- Medical Checkup: Regular checkups and a healthy lifestyle are key to maintaining good health and preventing future problems.
- SEO Audit: Consistent SEO audits and ongoing optimization efforts are crucial for maintaining your website’s health and ensuring sustained search engine performance.
7. Holistic Approach
- Medical Checkup: A doctor takes a holistic view of your health, considering all aspects of your well-being, including diet, exercise, and mental health.
- SEO Audit: An SEO audit takes a holistic approach to your website’s health, examining technical SEO, content quality, user experience, and backlink profile to provide comprehensive recommendations.
Guide: Current SEO Pricing in Canada
How often should a site audit be performed?
We recommend an annual audit of your site.
Twelve months is a long time. Many errors and problems can occur, harming the health of your site and your business.
Some industries change dramatically over time and are highly regulated. If you’re in the legal, medical, or financial industries, site audits are even more important. We offer an industry-specific Law Firm SEO Audit to help address these concerns.
What’s Next?
Just like a medical checkup is essential for maintaining your physical health, an SEO audit is crucial for keeping your website in top shape.
Both are preventive measures that help identify and address issues early, ensure optimal performance, and provide tailored plans for ongoing maintenance and improvement.
Regular checkups, whether for your health or your website, are key to long-term success and well-being.
If you’re ready to get started, here’s how you can hire us.
