Congratulations on ordering your new website! This guide will help us to create the text copy on your website.

Please share the following information and we’ll get to work creating the text content for your new website.

Please note that not all sections need to be completed. And in the sections you complete, please keep your responses concise, from 1-3 sentences. Please allow 10-15 minutes to complete this intake form.

Intake Form For Your Website Text

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1. Company Foundation

What is your company name? *

Please provide the name you want your business to be known as, not necessarily your full legal name.

Email *

What industry are you in?

Be specific (e.g., “residential plumbing services,” “boutique wedding photography,” “organic skincare products”). Please include one primary industry and as many additional industries as required.

When was your company founded?

Please select oldest of the following: the date of incorporation, date of registration, date of your first sale, or similar milestone.

How would you describe your business in one sentence?

Do you have a slogan? How would you concisely describe your business, including your unique offering of products and services?

What are your typical business hours?

Include days and times you’re available, plus any seasonal variations.

What are your most important contact methods?

• Phone
• In person / In store
• Contact form
• Email
• Booking app

Appointment Required?

• Yes
• No
• Appointments recommended / Drop-ins Allowed

2. Trading Area

What is your business address or primary location?

Include city, province, and any relevant service areas or regions you cover.

What is the general area that you serve?

Example: downtown Antigonish, Halifax Regional Municipality, Southwestern Nova Scotia.

3. Company Features

What are your 1-2 primary features or benefits?

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These should be your strongest selling points – what makes you stand out most from competitors.

What are 3-5 additional features or benefits you offer?

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List other important advantages, services, or qualities that add value for your customers.

Who is your ideal client or customer?

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Be specific about demographics and characteristics. Consider: age range, income level, lifestyle, pain points or challenges they face. What motivates them to seek your services/products?

What is your company's origin story or mission?

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In 2-3 sentences, explain why you started this business or what drives your company’s purpose.

What sets you apart from competitors?

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What unique value proposition, experience, or approach do you offer that others don’t? It can be tangible (pricing, location, product specs) or intangible (customer service, brand reputation, expertise) or both.

4. Products & Services

Please describe the specifics of your primary products or services. Each section is for each broad category. (e.g., Electrician: electrical services and heat pump installation. Law firm: immigration and family law).

First Product or Service

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Please include specifics about your first product or service.

A. Secondary Product or Service

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Please include specifics about your secondary product or service.

B. Secondary Product or Service

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Please include specifics about your secondary product or service.

5. Brand Voice & Tone

Please share the voice the best represents your companies brand.

Brand Voice *

• Friendly/Conversational: Warm, approachable, personable, and relatable. This voice makes customers feel comfortable and creates a sense of connection. Common among retail brands, restaurants, and consumer services.
• Professional/Authoritative: Confident, expert, trustworthy, and credible. This voice positions the brand as a knowledgeable leader in their field. Often used by financial services, healthcare, legal firms, and B2B companies.
• Practical/Reliable: Straightforward, no-nonsense, and efficiency-focused. This voice prioritizes clear communication and useful information over emotional appeal or creative flair. Commonly used by manufacturers, B2B software companies, consulting firms, home improvement services, financial advisors, educational platforms, and healthcare providers.
• Caring/Supportive: Empathetic, nurturing, helpful, and reassuring. This voice focuses on understanding customer needs and providing comfort or guidance. Common in healthcare, education, non-profits, and service-oriented businesses.
• Innovative/Forward-Thinking: Cutting-edge, creative, bold, and progressive. This voice appeals to early adopters and positions the brand as a trendsetter. Often used by tech companies, startups, and design-focused brands.

What brand tone and voice best represents your business? Select 1-2 options that best fit your brand personality:

Special Instructions or Information

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Please share any additional information that you would like included in your site copy.

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