Website Purchase Due Diligence Audit
Who is Storyteller Media? We are a Canadian marketing agency in Antigonish, Nova Scotia. Dena & Bryan are experts in lead generation and local ranking with SEO, PPC (Google Ads), and web design. All Services.
Our pre-acquisition audit will uncover hidden issues before finalizing your company or asset purchase. Our website purchase due diligence audit will confirm the validity of the owner-provided data. Within these 8 modules, we’ll check more than 360 factors.
Our due diligence audits will also provide a basis for negotiations. And a checklist of optimization opportunities once the deal closes.
Website Due Diligence Audit (Pre-Acquisition)
Fee: Starting at $2195
One-time cost. Because websites vary in complexity, each due diligence audit is custom quoted. They can range from $2195 to $8000.
*Prices are in Canadian dollars (CAD). Canadian clients are subject to sales tax.
Website Purchase Due Diligence Checklist (8 Modules)
During a pre-acquisition website audit, we’ll perform due diligence on the following factors. The audit will assess these factors to determine its value, performance, and potential risks.
Within these 8 modules, we’ll check more than 360 factors affecting the site health before the deal closes.
Here’s a comprehensive checklist we’ll cover during due diligence:
- Technical SEO
- Domain Analysis
- Site Performance: Organic Traffic & SEO Health
- Content Review
- Revenue & Monetization
- Competitor Analysis
- Platform & Infrastructure
- Risks & Liabilities
Our due diligence is a complete audit, ensuring the website aligns with your strategic goals and minimizes post-acquisition surprises.
Other factors that should be considered during due diligence include:
- Legal & Compliance: Privacy Policy & Terms of Use (GDPR or CCPA), Licenses & Permissions, Trademark Issues
- Content & Intellectual Property: Content Ownership, Copyright or Licensing Issues
- Financial Assessment: Profit & Loss Statements
While we will review these details, they should also be audited by legal and accounting professionals.
Due Diligence Audit Deliverables
As part of every audit, we provide a Google Sheets summary of our findings, organized by priority.
This includes reference links and suggestions to correct each item.
We’ll also include spreadsheet tabs, screenshots, and other findings as required.
Once the audit is delivered, we’ll schedule a 60-minute Zoom call.
Bryan will review the results with you and discuss specifics of how to implement the suggestions. Depending on availability, we may be able to help you make the required changes.
FAQ: Due Diligence Website Audit
What information do you need to complete the audit?
For your due diligence audit, we’ll need access to Google Search Console, Google Analytics, the domain registrar, and the CMS. As we begin the audit, we may need access to other accounts.
We are happy to sign an NDA and privacy agreements, as required.
Do you provide recommendations to correct the issues?
Yes, we’ll include specific recommended fixes for each issue discovered.
- Pre-Acquisition: This will be helpful to determine the costs/time involved to correct, before making the purchase decision.
- Post Acquisition: And after the purchase goes through, these recommendations will serve as a to-do list for your development team.
Learn more about what we’ll do during your due diligence website purchase audit.
