Local SEO Marketing System: 7 Steps
We developed a custom marketing system to rank in local search. Here are the seven components of our Local SEO system.
- Google Business Profile (Create & Optimize): The foundation of local SEO is your GBP. This service will claim, create, and set up your profile to rank and convert visitors into customers.
- Local SEO Audit: Get a complete overview of your Local SEO performance, including Search Rankings, Local Listings, Reviews, On-Site SEO, and Social Media.
- Collect Customer Reviews: Implement the Local Reviews App, our custom review tool, to collect more positive client reviews.
- Google Business Profile Management: This ensures your Google Profile is polished, ranking, and Google-compliant.
- Website Optimization: We’ll regularly analyze your rankings, successful keywords, and page structure. Then we’ll make incremental changes on your website to improve your ranking.
- Content Creation: New posts, pages, guides, and checklists. This includes keyword research and custom content publishing.
- Authority building, including links and citations. We’ll help generate traffic and authority by building links on relevant directories and websites.
Local SEO Implementation
To implement our Local SEO system, please schedule a discovery call.
We can implement many of these as stand-alone services or as a custom Local SEO package.
Getting Started
To begin, we recommend scheduling a free local SEO audit. This will establish the areas that are working and that need improvement.
Some of our local SEO services are ongoing, and others are one-time processes.
Let’s Talk!
Book a free discovery call and learn how we can help grow your business.
Local SEO Services in Canada
These local SEO packages and services can help increase your rank and search exposure. As a local SEO agency in Canada, we are ready to help your business grow.
Local SEO Canada FAQ
Here are answers to some of the most common questions about local SEO packages and services in Canada.
How long does local SEO take in Canada?
How long do local SEO results take? This is one of the most common questions asked by new clients who want to improve their local SEO.
Local SEO results take between 4 weeks and 6 months, depending on many factors.
- A new business in a small area with few to no competitors will see results quite quickly. Likely within 4-6 weeks. Think about a plumber in Perth-Andover or a snowplow service in Antigonish.
- In contrast, a business in a large, competitive market may have to invest in many months of work to rank in local search. Think about a Toronto dentist or Calgary lawyer.
Most local businesses fall somewhere between these two ends of the spectrum. Generally speaking, you can expect some initial leads and results within the first two months.
Also, it’s worth considering what type of results would indicate success. Ranking alone is seldom a measure of success. Most clients are looking for leads and revenue.
So while it’s easy to get some quick ranking wins, ranking for commercial intent searches will take longer.
How can I improve my local search rankings in Canadian cities?
There are several things you can do to improve local search rankings. These include optimizing your Google Business Profile, targeting location-based keywords, attracting more reviews, and building local backlinks.
What factors affect local SEO in Canada?
Factors such as citation accuracy, customer reviews, mobile optimization, optimized local listings (including Google Business Profile and Bing Places), on-page SEO on your website, and changing local algorithms affect your local SEO in Canada.
How important are customer reviews for local SEO in Canada?
Collecting reviews and responding to feedback both play a primary role in ranking locally. Customer reviews fuel higher rankings.
What tools are best for tracking local SEO performance in Canada?
There are a number of tools that provide insights specific to local traffic, search queries, and rankings within Canada. These include Local SEO Audit, Local Reviews App, Google Search Console, and our monthly local SEO management service, which provides monthly reporting.
