Home Services Marketing

Ready to Grow Your Home Services Business?

Storyteller Media helps home services and tradespeople generate qualified leads with paid and organic traffic.

We work with a select group of home service businesses (HVAC, plumbers, electricians, etc) to grow with our custom mix of SEO, PPC, and conversion optimization.

Our Process
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Does Your Home Services Business Need More Clients?

Do these challenges sound familiar?

  1. Competing service businesses outrank you on Google
  2. Your site seems to have all the features, but it isn’t generating many leads
  3. You struggle to fill your pipeline with new clients
  4. Paid ads aren’t working like they once did
  5. Lead generation limitations affecting your growth targets
  6. You know that SEO matters, but you haven’t found the right partner yet

If so, you’re in the right place.

  • We specialize in optimizing sites and creating content that attracts more visitors and converts them to qualified leads.
  • A combination of SEO, Google Ads, and conversion strategy attracts and converts a steady flow of new leads.
  • We continue to test and optimize all elements of your campaign.

Let’s Talk!

Book a free discovery call and learn how we can help grow your business.

Please fill out this form and we’ll get back to you right away. For the best response, please include specific details about what you need.

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  • electrician marketing
    Electricians
  • HVAC marketing
    HVAC Technicians
  • roofing marketing
    Roofing Contractors
About Us

We Are a Results-Focused SEO Agency in Canada

Our approach is unique from other agencies. We focus on leads, conversion, and revenue instead of meaningless rankings.

Storyteller Media is owned and operated by Bryan and Dena Haines. And we’ve been in SEO since 2007.

Work With Us

Storyteller Media is a Canadian digital marketing company in Antigonish, Nova Scotia.

We can help you start, build, and grow your online presence. We build fast sites that convert. And we can help improve your SEO and grow search engine traffic.

bryan and dena haines

Here’s some background of our experience:

  • We are experienced in lead generation. We’ve worked with numerous local and home services businesses.
  • We have managed content and SEO for many companies, from local businesses to international brands.
  • Bryan worked as an online business journalist for a New York Times property.
  • landscaper marketing
    Landscapers
  • septic pumping marketing
    Septic Cleaners and Inspectors
  • construction marketing
    New Home Builders

Home Services SEO

Custom Marketing For Home Services

We help home services businesses generate a steady flow of new leads and clients. When you employ our Home Services Growth Program, we’ll get to work growing your incoming leads.

Home Services SEO Services

We are experts at auditing websites and content assets. We’ll optimize your site for technical SEO, making it easier for search engines to read and index.
We will also optimize your Google Business Profile and other off-page assets.

Conversion Optimization

With site traffic coming in, it’s time to optimize landing pages, contact forms, and other calls to action for optimum conversion.
This includes testing, tweaking, and then doubling down on the winners.

Content Marketing

We identify keywords and topics that attract qualified prospects.
The educational content helps filter leads before you speak with them.
We’ll work with you to create useful content that ranks and attracts leads.

Site Design for the Trades

As part of our Growth and Ultimate packages, we can build (or rebuild) your site.
Most websites have problems with user experience, speed, page structure, and SEO.
Every site we build is optimized for user experience (UX), conversions, and SEO ranking.

Home Services Marketing: Growth Program

Home Services Growth Program

Here are some of the things we can help you with.

  • Home Services SEO Growth Strategy
  • Home Services PPC (Google Ads) Lead Generation Management
  • Asset Audit: Technical, On-Page (Content), Off-Page
  • Conversion Tracking and Optimization
  • Local SEO Optimization: Google Business Profile, Google Maps, and Bing Places
  • Content Marketing: Content creation includes keyword research, competitor analysis, and post and article publishing.
  • Off-Page SEO: Link Building, including citations, directories, and outreach.
  • Technical SEO: Speed & Security Management, Optimization for Improved Indexability (SERP Enhancements). Build custom landing pages, optimize site navigation, internal linking.
  • Site Redesign: We’ll rebuild your site, if necessary.
  • Monthly Reports: Detailed summary of work performed. An end of month Zoom call to review progress, answer questions, and discuss strategy.
Get Started
Program Boost

In addition to our custom Home Services Marketing campaign, we offer a number of add-ons to give your business even further reach.

Here are some common program additions:

  • Increased publishing schedule. Increase monthly publishing.
  • Online Reputation Management: Tracking reviews, responding and flagging client comments.
  • Email Marketing: Implement plan to capture interest and nurture prospects with educational content. Create guides, resources, and checklists to grow the list.
  • WordPress updates and technical site management.
  • Social Media Posting: Weekly sharing site content to your top three channels, like Facebook, LinkedIn, and Google Business Profile.

We can discuss these program enhancements and other customizations during our initial call.

Book Discovery Call
Home Services Marketing

Our System Works For All Home Service Providers

We help home service businesses generate a steady flow of new clients. Our custom systems work for tradespeople in all practice areas and geographic areas. These work for new construction, maintenance, and renovation projects.

  • HVAC & Heat Pumps
  • Plumbers
  • Electricians
  • Solar Panel Installations
  • Pest Control
  • Gutter Cleaning
  • Pressure Washing
  • Deck Builders
  • Landscapers
  • Roofers
  • Carpet Cleaning
  • Interior Designers
  • Septic Pumping & Inspections
  • Junk Removal
  • Architects
  • New Home Construction

Frequently Asked Questions

Every month, you’ll receive two deliverables.

  1. A detailed summary of work performed, including time spent and program results.
  2. Zoom call to review progress, answer questions, and discuss strategy.

While the objective of generating qualified leads remains contstant, other program deliverables will vary by month.

Some months will focus heavily on fixing technical problems, and other months will be centered on content creation and optimization.

Our Home Services Marketing Growth Program includes site and content audits, technical and content optimization, PPC (Google Ads) management, content creation and publishing, local SEO optimization, and white-hat link building.

Not at all. Our Home Services SEO and PPC Growth Program runs month to month.

While you’ll get the most return with an ongoing investment, you are free to stop or pause the campaign at the end of each month.

You’ll be working with Bryan and Dena. Learn more about us here.

And connect with us on Linkedin: Bryan and Dena.

It depends. An established website will see results from optimization much faster than new domain with a new website.

Generating traffic with SEO takes time. Depending on a number of factors, you can expect to see initial results within 2 months.

The full benefits of the campaign will be seen around 4-8 months after launch. It takes time for Google to index and begin to trust your site, especially with new domain names.

While other agencies may promise shorter timeframes, we want to give you realistic expectations. Our timelines are based on more than 15 years of experience.

Storyteller Media is based in Antigonish, Nova Scotia, on Canada’s east coast.

To begin, please book a discovery call. We’ll review your goals and our program details to see if we’re a good fit.

At Storyteller Media, we are a small, boutique agency.

We focus on conversion objectives that drive revenue, not empty rankings. We follow design, PPC, and SEO best practices (white hat) for stable, long-term growth.

What Our Clients Say

With so many SEO and marketing agencies, selecting the best SEO company for home services can be challenging. With our unique experience as an agency and publisher, we are uniquely positioned to help you grow your organic search traffic with SEO and paid traffic with Google Ads.

It’s really a complete service: SEO, site structure, design, and our website content.

In Bryan and Dena we found that, in addition to all their technical knowledge, they put themselves in our clients shoes to understand their needs.
Just great to work with people of such a great values.
Hernan Rodas
Founder, Blu Galapagos, Red Mangrove

The information he has given me over the years has significantly helped my business.

Bryan has the inside track of what’s going on in the web business community.
I really enjoy his insights and commentary and reviews. The information he has given me over the years has significantly helped my business.
Jim Kukral
Speaker and Entrepreneur

We are very pleased with the results and we highly recommend them.

We sought someone to help us out to design a webpage and we could’ve not found someone better than Bryan and Dena.
They understood our needs, gave us advice and helped us make our website accessible, efficient and easy for our patients.
Dr. Pamela Acosta
Ecuador Dental Care

I’d happily recommend Bryan for any task.

I found Bryan honest, straight and professional. Promises and delivery dates were met and carried an undertone of professional enthusiasm.
As an active member of the community he understands the right questions to ask and avoids classic cliches.
Peter Connor
Co_Founder at Bullet
Book Discovery Call
bryan and dena haines

Meet Bryan & Dena

Dena and I run several large authority brands, reaching tech, travel, and outdoor communities. Our content is seen by millions of readers every year.

We’ve been doing SEO since our first online business in 2007. I also covered online business and SEO for a New York Times property for four years. And we’ve managed content and SEO for numerous companies – from local businesses to international brands.

Here’s more about us.

roofer marketing

Our home services marketing growth program is a specialization of our local SEO process.

Ready to Increase Site Earnings?

To get started, please book a Discovery Call. You’ll learn about our services and we’ll learn about your goals and challenges. And we’ll see if your needs and our skills are a good fit. Your call will be with Bryan.

Your Discovery Call is the first step to generating more revenue with your site.

GET STARTED

If you already know what you need, you can order those services here. These services include SEO audits, new site builds, and other marketing and SEO services.