Use Google Business Profile Posts to Engage (14 Tips)
Reading Time: 4 minutes Google Business Profile Posts are a great way to share updates and attract customers. Regular profile posts also help you compete in the Local 3-Pack. And they are an important part of a successful local SEO strategy.
Need help creating and posting to your profile? Check out our Google Business Profile Management packages.
14 Tips: Create Engaging Google Business Profile Posts
GBP posts are an often overlooked feature that can significantly boost engagement and conversions.
Follow these tips to make the most of your posts.
1. Choose the Right Post Type
- What’s New Posts: Share updates about your business, such as new services or products.
- Event Posts: Promote upcoming events and include the date, time, and location.
- Offer Posts: Highlight discounts or special promotions.
- Product Posts: Showcase key products with descriptions and images.
You might also consider Q&A posts, sharing blog posts, introducing new staff members, or new business hours.
2. Keep Your Posts Short and Clear
- Use simple language that is easy to understand.
- Stick to one main idea per post.
- Limit text to 150-300 characters for better readability.
3. Use High-Quality Images
- Add clear and relevant images to grab attention.
- Use photos that represent your brand and offerings.
- Ensure images meet Google’s quality guidelines (720×720 pixels minimum).
Some image tips: Don’t upload stock photos or AI-generated images. Your customers want to see what your business does and looks like. Include a mix of professional and candid photos, depending on your industry.
4. Include a Call-to-Action (CTA)
- Add a clear CTA like “Learn More,” “Call Now,” or “Visit Us.”
- Link the CTA to a relevant webpage for more details.
- Encourage users to take immediate action.
Remember that your customers are viewing these posts when they are actively searching for your business and/or your product or service.
5. Post Regularly
- Publish posts at least once a month to keep your audience engaged. Weekly is even better.
- Update posts for seasonal promotions or changes in services.
- Use a posting schedule to maintain consistency.
Obviously, there is an acceptable range here – we recommend creating a sustainable schedule.
6. Optimize for Keywords
- Use relevant keywords in your posts to improve visibility.
- Avoid keyword stuffing; keep the text natural and engaging.
- Focus on terms your audience searches for.
It’s good to identify your primary keywords and business category when you first set up your Google Business Profile.
7. Highlight Local Events or News
- Share updates about local happenings that relate to your business.
- Position your business as part of the community.
- Skip hashtags on Google Business Profile posts. Your profile doesn’t support them and they won’t increase your reach.
8. Add Links to Helpful Resources
- Link to blog posts, FAQs, or booking pages.
- Provide value by sharing helpful information.
- Make it easy for customers to access more details.
9. Monitor Post Performance
- Use Google Business Profile Insights to track views and clicks.
- Focus on creating posts that get high engagement.
- Adjust your strategy based on what works best.
10. Time Your Posts Strategically
- Publish posts during peak activity times for your audience.
- Test different posting times to see what works best.
- Use insights to refine your timing.
11. Engage with Comments and Questions
- Respond to comments on your posts to build relationships.
- Answer questions promptly to show excellent customer service.
- Use feedback to improve future posts.
12. Avoid Over-Promotional Content
- Mix promotional posts with informative or community-focused updates.
- Share behind-the-scenes content to add a personal touch.
13. Test Different Post Formats
- Experiment with text-only, image-based, and video posts.
- See which formats resonate best with your audience.
- Use a mix to keep your content fresh.
14. Stay Compliant with Google Guidelines
- Avoid prohibited content, such as misleading claims or offensive material.
- Review Google’s content policies regularly.
- Ensure all posts meet the platform’s standards.
Regulated goods and services: If you offer products or services in an industry that is regulated, you’re allowed to use posts but you can’t post content related to the products themselves. Regulated industries usually include adult services, alcohol, tobacco and pharmaceutical products, recreational drugs, health & medical devices, gambling-related services, fireworks, weapons, and financial services. ~ Google Support
Here are some easy tips for optimizing your GBP.
Why Google Business Profile Posts Matter
- Increase customer engagement and visibility.
- Highlight your business’s unique offerings.
- Strengthen your local SEO efforts.
Using Google Business Profile Posts effectively can help you connect with your audience and drive meaningful interactions. Regular updates keep your profile active and appealing to potential customers.
Google Business Profile Optimization is crucial for standing out in local search results, especially for small businesses. Regular profile posts help attract nearby customers and compete in the Local 3-Pack.
It directly connects GBP to the broader goal of improving local SEO, making it highly actionable and valuable.
