Content Audit
Website Content Audit
Improve Organic Rankings and Conversions
At Storyteller Media, we know SEO. Our comprehensive, SEO content audit will triage your site content.
If you’re ready to grow organic traffic, improve customer experience, and increase revenue, we can help.
Have Tons of Content But Struggling to Rank?
If you’re like most site owners, you have hundreds (even many thousands) of pages of content. Over time, this content can become outdated, out ranked, and stale. Having large amounts of this content on your site can become a liability.
An SEO content audit is the first step to correct these common problems.
When to Order an Website Content Audit
When is an audit useful? Fluctuating search rankings directly affect the bottom line. A thorough SEO content audit can identify problems even before they affect traffic and earnings.
Here are five reasons to order an SEO audit.
A drastic drop in organic search traffic likely means you’ve been affected by a recent Google update. An SEO audit can discover technical, on-page, and off-page issues affecting your ranking.
A slow decline in ranking indicates it’s time to audit your site. Sites don’t decline without reason, and an in-depth SEO audit can help uncover what’s really happening.
If you are evaluating the purchase of a new web property, an SEO audit should be part of your due diligence. Are there PBNs, malware, spammy links, or other serious flaws on the site?
We audit our sites annually and recommend that you do too. A well-optimized site can degrade over time. New plugins, WordPress updates, and other changes can cause fail points on your site. It’s best to find them before they affect ranking and user experience.
Before beginning the next growth phase, it’s a good idea to have a site checkup.
Finding weak areas will maximize site growth and prevent replicating problems across the new site content.
Why Trust Bryan & Dena?
Dena and I run several large authority brands, reaching tech, travel, and outdoor communities. Our content is seen by millions of readers every year.
We’ve been doing SEO since our first online business in 2007. I also covered online business and SEO for a New York Times property for four years. And we’ve managed content and SEO for numerous companies – from local businesses to international brands.
Here’s more about us.
A personalized website content audit can help diagnose traffic losses and growth inhibitors.
- If you feel that your growth has hit a ceiling, an audit can find what’s limiting you.
- If you were hit by a recent Google algorithm update, an audit is the only way to determine points of failure.
Now, on to what an SEO audit can do for you.
What Your Content Audit Uncovers
- Content Helpfulness: We’ll review the actual quality (helpfulness) of your content. We follow the learnings from Google’s recent Helpful Content Updates. Does it satisfy the search intent? How does it compare to similar sites ranking above it?
- Topical Authority: How thoroughly has your site covered a topic category, and is it positioned to rank that type of information? We’ll identify content gaps and growth areas and look for content sections that might do better on another site.
- E-EAT: To help your content rank, we’ll evaluate it for trustworthiness. The factors include experience, expertise, authoritativeness, and trustworthiness. These trust factors are presented in About pages, author bios, and other on-page credentials. These factors help establish your writers as Subject-Matter Experts (SME).
- Content Quality: Different from what you say (helpfulness), this looks at how you say it. Technical quality (spelling, grammar, word count) affects how search engines and users view your content.
- Keyword Performance: We’ll audit your content to determine what is working and what is underperforming. We use Ahrefs and Google Search Console to take a pulse on your content’s performance and identify areas of improvement and growth.
- Crawlable and Indexable: While we’ll go into more depth on this in the technical audit, determining if search engines can find and index your individual pages is critical.
- Page Structure and Navigation: How easy is it for readers and customers to discover your content, once they are on your site?
Website Content Audit Package
*Prices are in Canadian dollars (CAD). Canadian clients are subject to sales tax.
About Our SEO Audits
To help diagnose and correct issues with your site and search ranking, we offer four types of site audits:
- Technical SEO Audit
- Website Content Audit
- Local SEO Audit (Free)
- Due Diligence Audit
We Invest Time in Your Audit
Every audit takes many hours. We generate data using a variety of free and paid tools.
We spend many hours sifting that data to identify problems, issues, and glitches.
This process is manual and hands-on as we look for relationships and data trends.
200+ Point Checklist
Our proprietary systems check the following areas of site health.
- Crawlability
- Indexability
- Google Search Console
- Internal linking
- Security
- Site speed
- E-EAT
- Best practices
Audit Findings
On an average site audit, we generate from 12 to 20+ findings. These range from minor to critical importance.
We offer specific recommendations for correcting each issue on your site.
About Us
We are experienced site owners and technical SEOs.
This means that we are qualified to gather and interpret your site’s SEO data and make specific recommendations for improvements.
Because of our experience as both SEOs and publishers, we understand how to interpret the findings. Not all findings impact rankings or user experience.
We’ll guide you to the areas that will move the needle on your site.
Order Your Website Content Audit with Storyteller Media
Our SEO content audit will expand your reach, authority, and influence with SEO-optimized content. Better SEO means more revenue.
The organic search landscape has never been more competitive. An annual SEO content audit is an important step to keeping your properties optimized for search.
SEO Audit Deliverables
As part of every website content audit, we provide a Google Sheets summary of our findings, organized by priority.
This includes reference links and suggestions to correct each item.
We’ll also include spreadsheet tabs, screenshots, and other findings as required.
Once the audit is delivered, we’ll schedule a 30-minute Zoom call.
Bryan will review the results with you and discuss specifics of how to implement the suggestions. Depending on availability, we may be able to help you make the required changes.
Learn more about our SEO consulting.
